BRITISH TRAVELLERS TO TOP 75 MILLION MARK BY 2010

Britain one of the most robust terror resistant travel markets

New Research from Tourism Intelligence International reveal that Britain is one of the most robust, dynamic and terror-resistant travel markets in the world. The British travelling population is expected to near the 75 million mark by 2010, compared with 64.1 million in 2004 as British travellers have access to more flights and destinations than any other country.
 
How the British will Travel 2010 urges tourism destinations and travel suppliers to give priority to this important source market.  Britain is already the third most important outbound market in the world, after the USA and Germany, generating £30.3 billion in expenditure. 
 
The report cautions, however, that the British travel market is highly complex and that, to remain competitive, travel suppliers will need to work harder to exceed the expectations of their British customers.  The experienced, ageing, demanding and independent British traveller, together with a highly concentrated travel market, and the growing impact of the Internet, are making it imperative that travel suppliers come to grips with how the British travel. 
 
How the British will Travel 2010 aims to provide travel suppliers with the information and tools needed to understand and exploit this critically important travel market.
 
The detailed report identifies the top growth destinations for the British market -
Cyprus, China, Dubai, New Zealand, Maldives.  'In' and growth destinations include Brazil, Bulgaria, Dominican Republic, Mozambique, Kenya, Vietnam, Abu Dhabi, Oman and the Seychelles.

 Detailed country forecasts to 2010 for key destinations - Australia, Barbados, Cyprus, Egypt, Hong Kong, India, Ireland, Jamaica, Japan, Kenya, Netherlands, Singapore, Spain, Turkey, the USA - are also included.
 
The report highlights that the British travel market is increasingly independent - with home-assembled, DIY holidays becoming the norm.  The factors driving this trend are analysed such as the rise of gap year travel, branding, all-inclusive holidays, time-share as well as the consequences and strategic options for travel suppliers.  
 
Aimed at marketers and those keen on attracting and keeping the British market, this report from Tourism Intelligence International is probably the most comprehensive and in-depth research available on the British Travel Market. 

The report identifies and ranks regions in Britain with the greatest travel potential; analyses key economic, social and demographic influences; assesses travel behaviour, motivation, spending and holiday preferences, favourite holiday destinations.  There is also section dedicated to the Irish travel market.
 
How the British will Travel 2010 costs 1,295 Euros or 995 British pounds and is available from Tourism Intelligence International - Germany.  

For further information, contact:
 
Dr. Auliana Poon
Managing Director
Tourism Intelligence International - Reinventing Tourism

In Europe
Tourism Intelligence International
An der Wolfskuhle 48
33619 Bielefeld
Germany
 
Tel: 49-521-163-883
Fax:49-521-163-884
e-mail: apoon@tourism-intelligence.com 
website: http://www.tourism-intelligence.com  
 
In the Americas
Tourism Intelligence International
50 Richmond Street
Port of Spain
Trinidad West Indies

Tel: (868) 625-4443
Fax: (868) 625-4420
e-mail: info@tourism-intelligence.com

Click here to Purchase the report.