Our Team
About Us - Our Team


Christian Pottoff-Sewing
Dr. Christian Potthoff-Sewing

Mr. Eric Adams

Mr. Gernot Ott

Mr. James Wade

Mr. Herman Jan Meijas

Mr. Kevon Wilson
Roseline Poon
Ms. Roseline Poon-Angeron

Mr. Johannes Spalburg

Ms. Anita Soni

Ms. Barbara Morris


Dr. Auliana Poon heads Tourism Intelligence International, a leading international consulting company that provides innovative solutions for the travel and tourism industry.


Auliana Poon led the team that developed the tourism policy and strategy for the new South Africa in 1996; developed strategies for trend-setting companies such Sandals International (Jamaica) and Conservation Corporation (Africa); and developed the "tourism begins at home" programme that sparked the turn around in the Bahamas tourism industry in the early 1990s. Auliana Poon also led Tourism Intelligence International's technical support teams in implementing the Euro 6 million Eco-Tourism Development Programme (2003-2007) in the Commonwealth of Dominica and in St. Vincent and the Grenadines (2007-2009). In 2005, she undertook the competitive assessment of the Barbados Tourism Industry; developed the framework for the management and promotion of the Abu Dhabi tourism industry (2004); the Singapore Tourism Board (2003-2004); developed the Marketing and Human resource development strategies for Mozambique (2004-2005). She has provided critical support to the development of a UniVisa System (along the lines of Schengen) in the Southern African Region in preparation for World Cup 2010. She is responsible for the development of one of the Caribbean's leading resort brands in Africa.

Auliana Poon is analyst, co-author and editor of many of Tourism Intelligence International Publications including but not limited to: 'How Germany will Travel 2015'; 'How the British will Travel 2010', 'How Americans will Travel 2015', 'Sustainable Tourism Development - A Practical Guide for Decision-Makers' and 'Travel and Tourism's Top Ten Emerging Markets'.

Auliana Poon is credited with:

  • Inventing the concepts of 'Old Tourism' and 'New Tourism' to describe the rapid and radical transformation of the travel and tourism industry.
  • Developing the concept of 'Responsible Tourism' as a fundamental premise of the South Africa tourism policy and growth strategy in the early 1990s.
  • Producing one of the most referenced works on travel and tourism, 'Tourism, Technology and Competitive Strategies' that one review claims "should certainly be on the compulsory reading list of all those seeking to advise and direct strategic plan for both old and new tourism destinations".
  • Advising Abu Dhabi to 'stay different' from Dubai; to focus on its culture, heritage and traditions and to assume its role as a true capital of the Emirates, with an appropriate icon - The Pearl - a pearl-like glass structure on 11 floors, out at sea, that would celebrate the life and times of its late Ruler Sheik Zayed bin Sultan Al Nahyan (1971-2004).
  • Developed the concept of 'Compassionate Tourism' for Malawi.

Auliana regularly addresses travel and tourism conferences in many countries including Aruba, Barcelona, Barbados, Benin, Brazil, Denmark, Geneva, Greece, Iceland, Hong Kong, Minnesota, Norway, Sweden, Finland, Germany, London, Mozambique, Singapore, South Africa, Washington and many others.

An economist by training, Auliana Poon (apoon@tourism-intelligence.com) graduated with a B.A (hons) and and M.Sc (Economics) from the University of the West Indies, Trinidad. She attended one of the leading European Schools, the Science Policy Research Unit at Sussex University (England), where she graduated with a D. Phil (Tourism & Technology) in 1988.

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Christian Potthoff Sewing

Dr. Christian Potthoff Sewing is a Director of Tourism Intelligence International. He is also the owner and CFO of one of Germany's automobile industry supply companies, Poppe and Pottoff - a 1000-employee company with branches in the USA (Chicago), France, Germany, Hungary, Belgium and the Czech Republic. He is an experienced manager and an expert economist.


Christian holds a Ph. D. (Economics) and a Masters (Development Economics) from the University of Sussex, England. He is fluent in English, German and French.






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Eric Adams, a national of Trinidad and Tobago, graduated with First Class Honours (Mathematics and Economics) from the University of the West Indies (Trinidad). He holds a M.Sc. in Actuarial Science from the University of Iowa (USA) and an MBA (Finance and Investments) from George Washington University (USA). He specialises in tourism and financial forecasting.


He was a lead consultant in the development of a Tourism Marketing Plan and Tourism Human Resources Development Plan for the government of Mozambique. Eric assisted the Regional Tourism Organisation of Southern Africa (RETOSA) in building the North American market to Southern Africa. He developed sampling frames and conducted extensive market research in the USA and Canada, as well as detailed statistical analyses of actual performance in North America. The exercise culminated with a private sector mission to the USA and Canada.

Eric Adams is a Business Consultant specialising in areas of travel, tourism and financial forecasting. He has eight more than 10 years of relevant commercial experience. He is a member of the Associate of the Society of Actuaries and the American Academy of Actuaries.

Eric Adams regularly prepares forecasts for the global travel and tourism industry. He prepared Tourism Intelligence International's forecasts - How Germans will Travel 2015 and How the British will Travel 2010, How the American will Travel 2015 (forthcoming), How the Japanese will Travel 2007, Impact of Terrorism on World Tourism and Successful Tourism Destinations - Lessons from the Leaders.

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James Wade has lived in Switzerland since 1982, previously working as head of marketing for a Swiss private bank and before that, serving on the Executive Board of the World Economic Forum in Geneva, where he helped develop the programme for the annual Davos conference. A graduate of Harvard Business School, he founded a one-man communication company in 1993 specialising in CEO speechwriting and other communication projects in the areas of marketing and public affairs, working for some of Switzerland's largest corporations. He is also the author of "P.S. My Bush Pig's Name is Boris" and "Drop Us A Line, Sucker", two somewhat off-the-wall humour books that have each been rated 5 stars out of 5 on Amazon.com." James is one of the marketing specialists at Tourism Intelligence International.

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Herman Jan Meijers started his professional career as a councellor for international industrial affairs with the Ministry of Economic Affairs in The Netherlands, where he was responsible for the coherent development of Dutch Industrial Policy (service industry) in line with OECD and EU recommendations. Here he developed the skills to deal with the public sector and participated in policy development and the public / private interface.


He moved to the private sector where he jointly developed a organisation which facilitated SME participation in economic development programmes and projects. He negotiated with multilateral funding agencies such as EC, World Bank, EBRD, Asian Development Bank, IFC etc. etc.

He has worked on the economic development tourism sector for the past 10 years, in Asia, Russia, Africa (both East and West) and Europe. Sector specific focus has been on the development and implementation of training for the industry and SME development. He is used to working with partners of various nationalities and various cultures and is fluent in four major languages.

Herman Jan Meijers holds a Master Degree (University of Kent) in International Relations and a post-graduate diploma in economic development. He has diplomas in Business Studies and Management, and International Law. He has been senior partner in a consultancy firm where he was responsible for business development and client relations.

Herman Jan is based in Brussels where he specialises in human resources development and consulting.

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Gernot Ott is a very experienced manager of large EU-funded multi-disciplinary projects, particularly in the fields of ecotourism and sustainable development. He has extensive experience in the Caribbean having been the project manager for one of the Caribbean's largest Regional Tourism Development Programmes implemented by the Caribbean Tourism Organisation (1993-1996) and more recently as Programme Manager of the EU-funded Eco Tourism Development Programme in Dominica (2004-2006). Ott is also an expert in private sector development, including hotel development and feasibility studies and also SMME development.


Ott has extensive experience in the fields of ecotourism development, tourism planning, product development, institutional strengthening as well as marketing, research and statistics and training for over thirty-five years in more than sixty countries world-wide He has in-depth experience as project manager of large multi-disciplinary regional and national tourism projects; experience in preparation and management of tender processes and procurement procedures according to EU regulations; experience in setting up Project Steering Committees and coordination of meetings; specific regional experience in the Caribbean (covering 24 ACP/OCT territories, including Dominica - 1993-1996, 1986-1987 and 2003-2006). He also has specific regional experience in Southern Africa (South Africa, Botswana, Namibia, Lesotho) with emphasis on community-based tourism and national parks development, implementation and management.

Ott is the Programme Manager for the EU-funded Tourism Development Programme in St. Vincent and the Grenadines, currently being implemented by Tourism Intelligence International.

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A Director of Tourism International International, Roseline Poon-Angeron is an accomplished and experienced professional in the disciplines of market research and analysis, fieldwork coordination and project management.


Roseline holds a Bachelor of Science degree in Social Sciences from the University of the West Indies, in her native Trinidad.

Roseline now owns and manages her own company, with her husband Mr. Ian Angeron, in the field of shipping and brokerage. She heads the logistics division for Tourism Intelligence International's other company "Being Sustainable"

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Anitha Soni was awarded the much-coveted and prestigious "2002 Business Women of the Year - Black Business Quarterly Award".


Soni held executive management positions in hotel and tourism in South Africa and the United States. She was appointed to the Board of the Service Leadership Institute (Hilton Head, USA), in January 2004.

Anitha served as a Special Advisor on tourism to the Minister of Environmental Affairs and Tourism and acted in the capacity of Deputy Director-General of South Africa Tourism Department. She was recently appointed by the Minister of Tourism in South Africa to develop the Black Economic Empowerment (BEE) scorecard for the transformation of the Tourism industry in South Africa.

Soni worked with Tourism Intelligence International in developing the National Tourism policy and Implementation Strategy for the new South Africa (1994-1996) and was project leader in the development a tourism cluster strategy for Southern Africa. In 2005, she developed the Tourism Human Resources Development Plan for the Government of Mozambique.

In addition to heading up ASA Tourism Services, Anitha founded, in 1999, Women in Tourism and Hospitality (WITH), a women's empowerment group that seeks to promote the inclusion of women as investors in Tourism. She manages the Investment portfolio of this group.

Anitha Soni has served on a number of tourism boards including South Africa Tourism Board, Tourism Durban, The South Africa Tourism Grading Council, and the Hospitality Industry Training Board. She currently chairs the Board of Tourism KwaZulu-Natal.

Anitha Soni is action-oriented and has become known not just for the development of strategies and plans, but critically, has produced the most workable solutions for the travel and Tourism industry.

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Kevon Wilson, graduated with Upper Second Class Honours from the University of the West Indies (Trinidad) in 2000, after reading a Bachelor of Science degree in Management and Finance. Kevon Wilson is an Analyst at Tourism Intelligence International. One of his recent assignments was in the Commonwealth of Dominica where he provided technical support to the Euro 6 million Eco-Tourism Development Programme, a programme funded by the European Union and implemented by Tourism Intelligence International. Kevon Wilson is also a Senior Executive, in charge of Product Development and Administration at an investment agency. Prior to joining Tourism Intelligence International, Kevon spent two years in London where, apart from pursuing his studies, he worked as a manager at one of the largest UK-based restaurant chains, JD Wetherspoon.


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Johannes Spalburg has more than 15 years of international Sales & Marketing experience in the Hospitality & Travel Industry, while based in 5 different countries on 3 different continents (Europe, the Americas and Southern Africa). He holds an MBA in Hospitality Management from Cornell/Essex (IMHI, France) and speaks 6 (six) languages, including Dutch, English, French, German and Spanish, as well as Italian. Jo Spalburg worked as Marketing Consultant for Horwarth International France (Paris) and occupied various Sales & Marketing positions - at Headquarters, Regional and Local level- for a number of international hospitality and travel firms, including: MKI Ltd - Wyndham Hotels & Resorts, South Seas Resorts, Renaissance Cruises, ITT Sheraton Luxury Hotels (London), Jet Hotels (Air France Group, Paris), Hilton International France (Paris & Strasbourg) and Steigenberger Hotel Krasnapolsky (Amsterdam) and the Caribbean Tourism Organisation. Jo Spalburg carried out primary research on many international markets on behalf of Tourism Intelligence International's clients including Abu Dhabi, Barbados, Mozambique and Singapore.


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Barbara Morris, a German national, joined the Tourism Intelligence International team in 2004 as a Commercial Assistant. She is responsible for purchases, exhibition planning, travel planning, report sales and communications. She also adds valuable research assistance in the compilation of many of Tourism Intelligence International's report publications.


Morris worked from 2001 - 2004 for the Bielefeld Flying Club in charge of the whole department.

She is a trained manager's assistant and a 'State Certified' Economist. She took her A-levels at a Bielefeld Grammar School and proceeded her training at a local language College as Foreign Language Secretary having competencies in German, English, French, Spanish, and Italian.

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