The Impact of the Global Recession   €499.00

Tourism Intelligence International has just  published its latest report: The Impact of the Global Recession on Travel & Tourism -  Likely Scenarios and Future Strategies.

This new report takes a critical look at the impact of this current global economic recession on World Travel and Tourism. The report argues that the current economic recession is no ordinary, localised downturn: this Recession is GLOBAL ­ unlike the Terrorist Attacks that took place in the USA or SARS that mainly impacted Asia. No country, region or sector will remain unaffected by this Global Recession.

The current global economic crisis is having profound impacts on the travel and tourism sector worldwide.  However, the travel and tourism industry has been resilient, consistently recovering from many adversities such as SARS, the Tsunami in South East Asia, Terrorism, particularly 9/11 and the Asian Financial Crisis in 1997.  Travel and tourism will certainly recover from the current recession.  The million-dollar question is WHEN?

Tourism Intelligence International provides Three scenarios together with analysis of the most probable of the three outcomes:

Senario 1:  Quick Recovery within one year (end of 2009)

Senario 2: Medium Term (2-5 years) beginning with slow recovery in 2010

Senario 3:  Long Term (5+ years)

This report analyses a number of critical areas of Impact of the Global Recession on the Travel and Tourism sector:

-  The impact of the Global Recession on key tourism-generating markets of Britain, Germany, USA, China, India and Japan and the likely recovery rates of these markets;

-  The impacts on key industry players such as hotels, airlines, cruise lines, online booking engines, travel agents, time share, real estate development and tourism destinations;

-  The impacts of the Global Recession on key market segments such as business travel, meetings and incentives, luxury and budget travel, weddings and honeymoons, family travel, senior travel, gay and lesbian travel.

Tourism Intelligence International also developed four typologies of travellers: Traditionalists, Restrainers, Adventurers and Individualists, in order to explain consumer travel behaviour in this time of Global Recession and identify the groups of travellers that will take to the road/air/sea fastest.

This 100-page report concludes with 10 detailed strategies to beat the recession and win market share in these troubled times.

Click here for the Table of Contents of this new and exciting report.