Creating market Opportunities for tourism destinations To succeed in the competitive and ever-changing travel and tourism industry, it is important to understand the market and to provide the services that 'new consumers' are looking for. It is important to understand the competition and competitors. It is also critically important to understand the main tourist generating markets and how these are changing over time.
 The Frankfurt-based Dutch Caribbean Travel Centre retained Tourism Intelligence International in 2000 to evaluate its performance in the German-speaking market and to identify strategies to increase market share. Tourism Intelligence International launched tour operator, travel agency and consumer surveys in Austria, Germany, Switzerland, and carried out expert interviews with Dutch Caribbean representatives in the Caribbean and Europe. Extensive market research in these markets was also conducted as well as detailed statistical analyses of actual performance from the key markets. Recommendations were also made for the other priority markets that should be targeted. The results were presented to the board in Bonaire in the Caribbean.
  
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