Increasing tourist flows and revenues from main markets
Even destinations that have super-performed in the past must sometimes re-look their strategies and strengthen their presence in their key markets. It is
critically important to understand the main tourist generating markets and how these are changing over time.
Tourism Intelligence International was retained by the Barbados Tourism Authority to identify strategies to increase market share after the island lost
market share to low-cost competitors. Tourism Intelligence International launched tour operator surveys in Austria, Germany, Switzerland, undertook
interviews with Barbados representatives in the Caribbean and Europe.
Extensive market research in these markets was also conducted as well as
detailed statistical analyses of actual performance from the key markets. The
results were presented to the BTA at the ITB 2000 in Berlin. 
  
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