Crafting clever competitive strategies Even companies that are super-performers need to enhance their strategies in order to take advantage of new technologies or new developments in the marketplace. It is critically important to understand the main tourist generating markets and how these are changing over time as well as the new technologies, particularly the role, importance and impact of the Internet on traditional distribution strategies.
The Conservation Corporation International, an innovative, up-market game lodge operator in South Africa, Botswana and Tanzania to develop their strategies for Global Leadership, retained Tourism Intelligence International. Tourism Intelligence International developed clear strategies and actions for Conservation Corporation Africa based on a thorough analysis and investigation of the international travel and tourism trends, and specifically the use and development of information technology and internet strategies. Today, Conservation Corporation Africa retains its position as the leading game lodge operator in Southern Africa.   
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