The Travel and Tourism industry is fast growing and ever changing. New, experienced and demanding consumers as well as new technologies are driving industry changes. Even destinations that have super-performed in the past must sometimes re-look their strategies and radically re-think the way in which industry is being developed.
Tourism Intelligence International was retained by the Planning Institute of Jamaica to evaluate and assess the competitiveness of the Jamaica tourism sector and recommend strategies to improve performance.
A thorough analysis of the sector was undertaken, the sector benchmarked and compared with rival destinations and strategies developed to increase competitiveness. 
  
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