Equipping Tourism professionals with the tools for success
The travel and tourism industry is being changed by experienced and demanding consumers, and by the technologies that increasingly make it possible to cater to individual needs and preferences. It is important for industry players, planners and policy-makers alike have the information with which to make effective decisions.
Tourism Intelligence International has recently published two major reports on two leading outbound markets - Germany and Britain and two others - How Americans will Travel 2007 and How Japanese will Travel 2007 are in progress. "How the British will Travel 2005 is an excellent summary of the majority of issues affecting the travel industry in Britain today. It has just the right level of information on a variety of topics including emerging holiday types and destinations, the British Traveller and the key industry players - all-important to a company like Airtours. We found it particularly fascinating to see how the British holidaymaker compares to other travellers throughout Europe and have recommended the sister report ‘How Germans will Travel 2005’ to our sister company in Germany. Well done Tourism Intelligence!" Airtours, UK. The travel and tourism industry is undergoing rapid and radical transformation
– a transformation driven largely by the experienced and demanding
consumers on the one hand and the power of the new information
technologies, particularly the Internet that has brought products directly to the
home of the customers.  Dr. Auliana Poon first identified the shift from old to new tourism in her book, Tourism, Technology and Competitive Strategies published in England by CAB International in 1993. One reviewer claims that Tourism, Technology and Competitive Strategies “should be on the compulsory reading list for all those seeking to advise and direct strategic plans for both old and new
tourism destinations”.
Tourism, Technology and Competitive Strategies traces the evolution and development of mass tourism and identifies the factors that are driving the ‘New Tourism’. Competitive strategies for tourism destinations and for the private sector are identified.
  
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