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Case Studies

Visitor Demand Forecasts

Forecasts are essential in determining future trends and projections and allowing destinations to plan better for the industry. In the process of tourism planning, the forecast of tourist volume in the form of arrivals is especially important since it is an indicator of the demand that can provide basic information for planning and policy-making. Tourist flows have a bearing on basic elements, such as the occupancy rate of hotels, investment in transportation and accommodation, the souvenir industry, and promotion and information. Therefore, both the private sector and government bodies can use the basic data to plan their future operations and to foresee the need for facilities and infrastructure development.

At Tourism Intelligence International, several methodologies are employed, individually or collectively, to generate visitor demand forecasts, including:

  • Basic and intermediate extrapolative methods, such as moving-average methods, exponential smoothing and autoregressive methods.
  • ARIMA (Box-Jenkins) methods.
  • Regression Analysis.
  • Econometric model building methods.
  • Qualitative methods, involving the design and use of surveys to capture primary data.

Tourism Intelligence International has conducted intensive research on forecasting visitor demand for many clients. Additionally, Tourism Intelligence International's landmark publications, How The Germans Will Travel - 2005, How The British Will Travel - 2005 and How The Japanese Will Travel - 2007, Tourism Intelligence International generated and analyses forecasts for all the regions of the world, as well as many selected countries.

 

       

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