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Travel and Tourism Research

Tourism is the largest and fastest growing industry in the world, both in absolute terms and as a share of the world economy. The number of international tourists is expected to reach 1.6 billion by the year 2020, while international tourism receipts will exceed US$2 trillion. This growth poses enormous challenges and creates opportunities for those regions, countries and organizations seeking to reap the benefits of tourism while avoiding its negative impacts.

Since the tourism industry contributes a significant share of Gross Domestic Product (GDP) and earns an impressive amount of foreign exchange, tourism planning is vita. Timely and accurate information, along with credible insights, are the ingredients necessary to build a solid analytical foundation from which sound marketing and development strategies could be developed.

Our Approach

Our approach to tourism research combines consistent quantitative measures with careful qualitative analysis, always in the context of global economic reality. Clients rely on us for a broad range of problem-solving analysis and information. Areas of Tourism Intelligence International's Tourism research include the following:

  • Tourism Industry Intelligence is our premier database of global data on tourism and the economy. The database is a valuable tool for ongoing analysis of world tourism markets.
  • Market Segment Analysis identifies and segments visitor source markets to determine size, makeup, and potential for marketing and development decisions. We track more than 20 of these segments on an ongoing basis.
  • Destination Re-engineering provides competitive intelligence on peer products and destinations.
  • Tourism Master Plans offer strategic and comprehensive plans for destination development.
  • Visitor Demand Forecasts utilize Tourism Intelligence International's rigorous predictive models of visitor movements and spending for sound strategic planning and determining future trends.
  • Tourism Satellite Accounts (TSA) apply the United Nations-approved international standard for measuring the economic impact of travel and tourism on a state, national, or regional economy.

 

       

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