Tourism Intelligence International

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Getting it Right - A Catalyst for Competitive Advantage - Re-engineering Destinations

RE-ENGINEERING DESTINATIONS

Appearing clean, fresh and relevant to the New Tourists is a key challenge facing many established tourism destinations.

It means recognising and responding to the reality of market segmentation. It also means repairing tourism's wear and tear, not only on the environment and infrastructure, but also on the workforce and the destination's very image in the marketplace.

"...Tourism Intelligence International has an enviable track record in helping established destinations to meet this challenge...".

In the Caribbean, for example, we have helped several well-known destinations to reposition themselves to attract new niche markets–a process we call “destination re-engineering”.

As well, we have helped such established destinations to develop and successfully implement innovative measures and programmes designed to energise industry personnel and combat “tourism fatigue”.