Sustainable Tourism   €1499.00

Global developments – particularly the increasing deterioration of the environment andgrowing threats of environmental disasters; growing demands by increasing mature and informed consumers for more responsible products and services; as well as key positive actions undertaken by governments and businesses – suggest that sustainable tourism is not a luxury item on the agenda, but a growing necessity for the travel and tourism industry. 

 

At the sametime, there is a growing body of knowledge and experiences regarding the implementation and best practices of sustainable tourism.  But how is tourism developed in a sustainable and responsible manner? What can we learn from the experiences and pitfalls of others in the industry as well as others from other industries that have gotten it right?

 

Drawing on the experiences of companies and countries all over the world – those that have done it right from the beginning such as Costa Rica and the Commonwealth of Dominica and the challenges that they continue to face; those that were forced by their circumstances to develop responsible tourism (South Africa) to those that have destroyed and have now rescued their natural and cultural resources such as the Rhine River in Germany. This volume is a valuable resource for practitioners in the travel and tourism sector.

 

Whether you manage a destination or property; whether your operation is in the mountains, on the coast or inland; whether you belong to the private or public sector, Tourism Intelligence International’s exhaustive and insightful report on sustainable tourism development will provide a practical solution and guide to making sustainability a reality. The report will certainly be an eye-opener for all those interested in growing their businesses and destinations in a sustainable manner. 

 

 

Top 10 Emerging Markets Report   €999.00

This innovative report reviews the factors that drove travel industry growth of traditional markets (Europe, USA and Japan) and examines the extent to which the same factors are at play in the emerging markets (such as economic prosperity, paid holidays and the search for sun, sea and sand) and other contributing factors.  The differences between the maturing (Britain, Germany) and the Top Ten Emerging Markets are highlighted and the future prospects and market peculiarities investigated.

From ‘wowing' them with technology, to capturing shopping spend and catering to special cultural needs, Tourism Intelligence International's latest report on the Travel and Tourism's Top Ten Emerging Markets tells you everything you need to do to understand and woo these travel markets.

This report is a must read for those companies and countries interested in targeting these important and growing Emerging Markets.

British Travel Market 2010   €1299.00

Research from Tourism Intelligence International reveal that Britain is one of the most robust, dynamic and terror-resistant travel markets in the world. The British travelling population is expected to near the 75 million mark by 2010, compared with 64.1 million in 2004 as British travellers have access to more flights and destinations than any other country.

How the British will Travel 2010 urges tourism destinations and travel suppliers to give priority to this important source market.  Britain is already the third most important outbound market in the world, after the USA and Germany, generating £30.3 billion in expenditure. 

The report cautions, however, that the British travel market is highly complex and that, to remain competitive, travel suppliers will need to work harder to exceed the expectations of their British customers.  The experienced, ageing, demanding and independent British traveller, together with a highly concentrated travel market, and the growing impact of the Internet, are making it imperative that travel suppliers come to grips with how the British travel. 

How the British will Travel 2010 aims to provide travel suppliers with the information and tools needed to understand and exploit this critically important travel market.

The detailed report identifies the top growth destinations for the British market and presents detailed country forecasts to 2010 for key destinations.

Aimed at marketers and those keen on attracting and keeping the British market, this report from Tourism Intelligence International is probably the most comprehensive and in-depth research available on the British Travel Market. 

The report also identifies and ranks regions in Britain with the greatest travel potential; analyses key economic, social and demographic influences; assesses travel behaviour, motivation, spending and holiday preferences, favourite holiday destinations.  There is also section dedicated to the Irish travel market.

Download a copy of the Table of Contents for How the British will Travel 2010 to get an insight on the extent of analysis done in this report. 

German Travel Market 2015   €1299.00

How Germans will Travel 2015 identifies the 10 destinations that are expected to benefit from strong growth in German arrivals to the year 2015 and the reasons for their growth.

 

Germany is world champion in terms of trips and nights spent abroad and is second only to the US in terms of spending. Tourism Intelligence International predicts that, in 2015, Germany will retain its position as one of the worldʼs largest origin countries.

 

How Germans Will Travel 2015 is compulsory reading for all those who are interested in targeting the German market. Find out how Germans travel, how they think, feel and behave and how to get more business from this valuable market.

 Click here for the Table of Contents for German Travel Market 2015

Successful Hotels Report   €1299.00

In this report, we critically analyse the performance, constraints and success factor associated with the growth, development and transformation of successful hotels and resorts around the world.

Our selection of successful hotels and resorts is not just based on their sheer performance in terms of growth of hotel capacity (Accor), but also the apparent resilience in uncertain economic times and their sheer capacity, to bounce back in spite of all odds and reinvent themselves (Club Med); the incredible success of these companies, growing fast and the actions being taken to reinvent themselves (Four Seasons); hotels and resorts that continue to promote sustainable hotel management practices; hotels and resorts that have developed and perfected certain lifestyle niches (such as the leading Caribbean all-inclusive resort chain for couples-only, Sandals Resorts International); hotels and resorts that have developed boutique hotels (Amman); and the largest and fastest growing floating hotels (Carnival Cruise Lines) and Disney.

This volume is particularly important for hotels and resorts wishing to learn from the experience, successes and even failure of other companies, competitors and colleagues.
 

Download a copy of the Table of Contents for Successful Hotels Report to get an insight on the extent of analysis done in this report. 

Successful Destinations   €1299.00
 

This report from Tourism Intelligence International identifies and analyses 11 key successful destinations worldwide:

Australia  Barbados Costa Rica Dubai France Ireland Jamaica Mauritius Singapore South Africa Thailand

Twenty-five (25) key success factors are put forward. One of them is leadership and vision. Without a doubt, a major contributing factor to the success of ALL tourism destinations analysed, is the existence of peace and political stability, the absence of war and terrorism. From peaceful and democratic traditions in Australia, Singapore, France, Mauritius, Costa Rica and Barbados, to benevolent monarchs in Thailand and Dubai, all of these destinations have benefited from decades of consistent peace and political stability.

Download a copy of the Table of Contents for Successful Destinations to get an insight on the extent of analysis done in this report. 

The Impact of the Global Recession   €499.00

Tourism Intelligence International has just  published its latest report: The Impact of the Global Recession on Travel & Tourism -  Likely Scenarios and Future Strategies.

This new report takes a critical look at the impact of this current global economic recession on World Travel and Tourism. The report argues that the current economic recession is no ordinary, localised downturn: this Recession is GLOBAL ­ unlike the Terrorist Attacks that took place in the USA or SARS that mainly impacted Asia. No country, region or sector will remain unaffected by this Global Recession.

The current global economic crisis is having profound impacts on the travel and tourism sector worldwide.  However, the travel and tourism industry has been resilient, consistently recovering from many adversities such as SARS, the Tsunami in South East Asia, Terrorism, particularly 9/11 and the Asian Financial Crisis in 1997.  Travel and tourism will certainly recover from the current recession.  The million-dollar question is WHEN?

Tourism Intelligence International provides Three scenarios together with analysis of the most probable of the three outcomes:

Senario 1:  Quick Recovery within one year (end of 2009)

Senario 2: Medium Term (2-5 years) beginning with slow recovery in 2010

Senario 3:  Long Term (5+ years)

This report analyses a number of critical areas of Impact of the Global Recession on the Travel and Tourism sector:

-  The impact of the Global Recession on key tourism-generating markets of Britain, Germany, USA, China, India and Japan and the likely recovery rates of these markets;

-  The impacts on key industry players such as hotels, airlines, cruise lines, online booking engines, travel agents, time share, real estate development and tourism destinations;

-  The impacts of the Global Recession on key market segments such as business travel, meetings and incentives, luxury and budget travel, weddings and honeymoons, family travel, senior travel, gay and lesbian travel.

Tourism Intelligence International also developed four typologies of travellers: Traditionalists, Restrainers, Adventurers and Individualists, in order to explain consumer travel behaviour in this time of Global Recession and identify the groups of travellers that will take to the road/air/sea fastest.

This 100-page report concludes with 10 detailed strategies to beat the recession and win market share in these troubled times.

Click here for the Table of Contents of this new and exciting report.

How Americans Will Travel 2015   

 

HOW AMERICANS WILL TRAVEL 2015  

 

FromSun, Sand and Sea to Culture and Content –

Howto Capture the Changing American Travel Market

 

The US is the largest and most important travelmarket in the world.  In terms of travelexpenditure, Americans are top spenders, recording US$118 billion in 2008 onspending abroad, according to the UnitedNations World Tourism Organisation. The US market is the second largestmarket in terms of outbound travel.  More than 40 million Americans travel abroad, accounting for63.5 million trips.

 

A new report from Tourism Intelligence Internationalentitled “How Americans Will Travel 2015”, predicts that American outbound arrivalsto overseas destinations will rebound after the global economic recession. USarrivals to international long-haul destinations will reach 32.88 million bythe year 2015, up from 30.79 million in 2008. This represents an average growthrate of a mere 1% per annum or an absolute rate of 7.5% between 2008 and theyear 2015, according to TourismIntelligence International.

 

The region with the most promise in termsof growth of American outbound travel is Central America.  This region grew by 145% between 1996and 2008 or an average annual growth rate of 7.8 percent.

 

“How Americans Will Travel 2015” from Tourism Intelligence International,points to a radical shift in the North American travel market and claims that destinationscannot continue to compete on natural attributes of sun, sand and seaalone.  North American travellersincreasingly buy holidays with sense and sensibility and look for status andself-improvement on their holidays. Americans want value for money but they also need a sanctuary for theirsenses.  Culture and Content willneed to be added to travel and tourism products in order to stay competitive.  This has important implications fordestinations seeking to attract North American travellers, such as theCaribbean, where almost two-thirds (63.4%) of all arrivals are from the NorthAmerica, and Europe, which attracts 41% of American overseas travellers.

 

Dr. Auliana Poon, Managing Director ofTourism Intelligence International and author of “How Americans will Travel2015” argues that the “Creative Class” of American Travellers do not want tomerely take photos and sit on the sidelines.  They want to experience the culture of a place they visit;they what to know about the content or “goodness” of a product before they buyit; they want to be active participants. Not surprising, over two-fifths of all Americans who travel abroad choseEurope.

 

For Americans, taking part in activitiesof a cultural nature while on holiday is growing in importance.  More than half (51%) of the 40 millionAmericans travelling abroad visit historical places; almost one-third (32%)visit cultural heritage sites; and one-quarter (25%) visit an art gallery ormuseum, according to the Office of Traveland Tourism Industries. Americans’ interest in culture is definitely on the increase.  And not just for the big-ticket megaevents. North Americans are, in fact, keenly interested in small local eventssuch as the Tomato Festival in Buñol, Spain, musicals and theatre in London,England, museums and monuments in Berlin, Germany, circus and wrestling inTurkey, bistros, sidewalk cafes, street fairs, etc.  Definitely on the increase is demand for cultural events atlocal communities in which visitors participate and blend in with locals(rather than events put on just for the visitors and where they are in themajority and are onlookers rather than participants).  Destinations will need to focus more on supporting andpromoting local, indigenous events at the community level to attract theCreative Class of American travellers.

 

“How Americans Will Travel 2015” pointsto the growth in participation of the ‘Creative Class’ also known as theBourgeoisie Bohemians (Bobos), for whom intrinsicvalues and content are important considerations in their traveldecisions.  In terms of theirattitude to food, they are not simply interested in drinking orange juice.  They want to know whether the juice isfreshly squeezed; is it genetically engineered; is it organically grown; whatis the carbon footprint associated with getting the orange juice to them; andare the farmers who produce them fairly paid? They are not just interested inthe product and where it comes from, but in its intrinsic values andcontent. 

 

Similarly, with regard to holidays, thediverse and individualistic lifestyles of the Creative Class involve activeparticipation and experiential activities that are multidimensional.  They enjoy ‘Street Level Culture’,considered as a fascinating blend of cafes, bars, rum shops, sidewalkmusicians, and small galleries and bistros, where it is hard to draw the linebetween participant and observer, or between creativity and its creators.  Members of the Creative Class enjoyunique experiences and they would prefer to be a participant rather than aspectator.  They want activitiesthat manage to appeal to their sense of status and self-improvement at the sametime.

 

At the same time, the US travel markethas been under tremendous pressure – from war, terrorism and recession; tofear, falling house prices, falling income levels, and rising unemployment.  This has had a negative impact on USoutbound travel.  Analystspredicted that Americans will spend as much as US$30 billion less on leisuretrips in spring and summer of 2009.

 

Dr. Auliana Poon asserts, however, thatAmericans are trading down but not out – they are travelling closer to home;staying away from home for shorter periods; using less expensive accommodation;but they are travelling.  Inaddition, with the ‘Obama Effect’, Americans are more hopeful, less fearful andpent up desires will cause a major boom in travel with the emergingupswing.  Indeed, many stressed out Americans, whopostponed or reduced travel because of the recession, would take advantage ofthe new growth in the economy to take a much-deserved vacation.  

 

By the year 2015, the US would have beenout of recession.  In fact, Tourism Intelligence Internationalpredicts that the recession will end by the close of 2010. 

 

The region selected by most Americans travellingabroad is Europe (41% of total overseas travel).  Tourism IntelligenceInternational predicts that US travel to Europe will increase by almost 9%in 2015 over 2008.  By the year2015 the US economy would have been out of the recession and the dollar wouldhave caught up with the Euro, predicts TourismIntelligence International. This would certainly bode well for travel fromthe US to Europe.

 

The close proximity of Central America tothe US, the differences in culture and language and the growing concern for theenvironment augurs well for travel from the US to Central America.  One of the most popular destinations inCentral America is Costa Rica, which is expected to receive many Americans inthe coming years because of the ecotourism attractions there.  TourismIntelligence International predicts that there would be over 3 million USarrivals to Central America by the year 2015.  This represents an average annual growth rate of 2.4% or anabsolute rate of 18% between 2008 and 2015.

 

The African region is also expected to dowell, particularly South Africa with the World Cup taking place there in2010.  US arrivals to Africa isexpected to be volatile but could reach as high as 5% annual growth between2008 and 2015.

 

The Caribbean, one of thebright spots of tourism, is not expected to perform well in the future in termsof American arrivals.  TheCaribbean experienced consistent declines between the mid 1990s and the earlypart of the 21^st century. After the terror attacks of 9/11, US arrivals to the Caribbean soared,growing by 32% between 2002 and 2006 alone.  Americans want to travel closer to home and to seeminglysafer destinations.  Since 2006,however, tourism arrivals from the US to the Caribbean have beendeclining.  Tourism Intelligence International predicts that American arrivalsto the Caribbean will continue to decline to the year 2015.  The decline is expected to be in thevicinity of almost 8% between 2008 and 2015.  This represents an average decline of 1.2 percent per annum.

 

To win in this changing American marketand gain market share, however, tourism destinations should look beyond thenumbers to the fundamental developmental and psychographic shifts taking placeamong North Americans, particularly the rise of the ‘Creative Class’.  It is important for destinations to focuson the Culture and Content of their holiday offerings.

 

This volume will equip any travel andtourism provider with more than 30 key strategies to attract the differenttypes of American travellers, including the creative class and othergenerations of American travellers – the Echo Boomers and the Generation Xers.

 

How Americans will Travel 2015 –Everything you need to know about the American and Canadian travel Markets – isavailable only from Tourism Intelligence International. Find out how the Americans will travel in the next five years? What havebeen the effects of the Global Economic Recession? What are the key driversthat affect the market? What are the 30 strategies your company can adopt insuccessfully targeting the North American travel market?

 

Ifthere is one report that you should read this year to enable you to win in thismarket, it is “How the Americans Will Travel 2015”.  This 350-page report – published by Tourism IntelligenceInternational, Trinidad – highlights the latest trends, data and essentialinformation to fully understand the American market over the next five years.  The report, priced at €1,299 is presentedin a clear and concise format supported by over 200 tables and graphs. TheExecutive Brief is available at €499 and individual chapters are priced at €199each.

 

“How Americans Will Travel 2015” will bepresented at the International Tourism Exchange (ITB) in Berlin, Germany onWednesday 10^th March 2010 at 3:00 p.m.

 

For further information kindly contact:

 

Dr. Auliana Poon (apoon@tourism-intelligence.com).

Mr. Kevon Wilson (kwilson@tourism-intelligence.com) or

Ms. Felicia Amow-Hosein (famow@tourism-intelligence.com)

 

Tel: +49 0521 163883 or +868676 6165.

Fax:  +868 676 6093.

Cell: +49 172 666 5823 or +868681 7109, +868 470 9996.

 

For further information about TourismIntelligence International or any of our other reports, publications andinnovative approaches, please do not hesitate to visit our web site at: www.tourism-intelligence.com

Download the Summary of the Report here.