Tourism, Tech & Competitive Strategies   €50.00

This book analyses the major challenges facing tourism today. Theauthor highlights the central role of information technology increating mass tourism by the mid-1970s, and how this technology andinnovation are creating a new "best practice" of flexibility, marketsegmentation and diagonal integration within tourism. The bookdemonstrates how companies in the industry can enhance theircompetitiveness in the marketplace. Aimed at both industrypractitioners and academics, this original and challenging work willattract a wide readership.

"Easy to read, but not lightweight, full of really valuable information, above all interesting and relevant to tourism today" � Luiz Moutinho, Cardiff Business School, UK

"...should certainly be on the compulsory reading list for all those seeking to advise and direct strategic plans for both old and new tourism destinations" � Gilbert Archdale in "Tourism Management"

"Auliana Poon's book is an outstanding contribution to development economics, as well as a brilliant study of technical change in the service sector" � Christopher Freeman, University of Sussex, UK

HBK ISBN 0 85198 751 6 PBK ISBN 0 85198 950 0 Published in 1993 by Cab International, UK