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 Praise for How Germans Will Travel 2005
"The research - carried out by internationally renowned tourism analyst Dr Auliana Poon - points to a profound and fundamental shift in tourism trends among Germans, which are of worldwide importance." Travel Trade Gazette - ITB Daily "A superb new research report on the colossal German outbound travel market puts all the bits and pieces together into one comprehensive study. Now, finally, a new report entitled How Germans Will Travel 2005 provides a one-stop source of essential information to better understand and target the German outbound market. Produced by Tourism Intelligence International, a well-respected tourism research & consultancy company." Imtiaz Muqbil, Executive Editor, Travel Impact Newswire, Thailand. UK £399 - US $499 - €599 Return to the Publications list
 Praise for How the British Will Travel 2005
"How the British Will Travel 2005 is an excellent summary of the majority of issues affecting the travel industry in Britain today. It has just the right level of information on a variety of topics including emergency holiday types and destinations, the British traveller, and the key industry players - all important to a company like Airtours. We found it particularly fascinating to see how the British holidaymaker compares to other travellers throughout Europe and have recommended the sister report How Germans Will Travel 2005 to our sister company in Germany. Well done, Tourism Intelligence! UK £595 - US $695 - €795 Return to the Publications list
 Tourism, Technology and Competitive Strategies
by Auliana Poon This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation are creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the marketplace. Aimed at both industry practitioners and academics, this original and challenging work will attract a wide readership. "Easy to read, but not lightweight, full of really valuable information, above all interesting and relevant to tourism today" – Luiz Moutinho, Cardiff Business School, UK "...should certainly be on the compulsory reading list for all those seeking to advise and direct strategic plans for both old and new tourism destinations" – Gilbert Archdale in "Tourism Management" "Auliana Poon's book is an outstanding contribution to development economics, as well as a brilliant study of technical change in the service sector" – Christopher Freeman, University of Sussex, UK
HBK ISBN 0 85198 751 6 PBK ISBN 0 85198 950 0 Published in 1993 by Cab International, UK Return to the Publications list
 Tourism Industry Intelligence
Tourism Industry Intelligence, a bi-monthly newsletter, tracks trends and innovations in the tourism industry and contains strategic information for decision-makers in the travel and tourism industry. This service is already subscribed to by some of the most successful industry players, including American Express, Club Med, Inter Continental Hotels, South African Airways, Australia Travel Commission, the Jamaica Tourist Board, Disney and USA Today. "should be compulsory reading for all hoteliers who want to understand the new demands of the marketplace" - John Bell, Executive Vice President of the Caribbean Hotel Association "Very informative and good value for money" - Geoffrey Lipman, President of the World Travel and Tourism Council
UK £99 - US $189 - €249 Return to the Publications list
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